Thin, sleek and very capable.
It’s hard to believe a phone so thin could offer so many features: a larger display, a faster chip, the latest wireless technology, an 8MP iSight camera and more. All in a beautiful aluminium body designed and made with an unprecedented level of precision. iPhone 5 measures a mere 7.6 millimetres thin and weighs just 112 grams.1That’s 18 per cent thinner and 20 per cent lighter than iPhone 4S. The only way to achieve a design like this is by relentlessly considering (and reconsidering) every single detail — including the details you don’t see.
When we envisioned the new iPhone, we landed on a remarkably thin and light design. But it’s nearly impossible to make a device so thin and so light without sacrificing features or performance.
We could have taken the easy way out and designed something more reasonable and less remarkable. But we didn’t. If the technology didn’t exist, we invented it. If a component wasn’t small enough, we re-imagined it. If convention was standing in the way, we left it behind. The result is iPhone 5: the thinnest, lightest, fastest iPhone ever.
iPhone 5 is just 7.6 millimetres thin. To make that happen, Apple engineers had to think small, component by component. They created a nano-SIM card, which is 44 per cent smaller than a micro-SIM. The intelligent, reversible Lightning connector is 80 per cent smaller than the 30-pin connector. The 8MP iSight camera has even more features — like panorama and dynamic low-light mode — yet it’s 25 per cent smaller. And the new A6 chip is up to 2x faster than the A5 chip but 22 per cent smaller. Even with so much inside, iPhone 5 is 20 per cent lighter and 18 per cent thinner than iPhone 4S.
Making a thinner, lighter iPhone meant even the display had to be thinner. Apple engineers accomplished that by creating the first Retina display with integrated touch technology. Which means instead of a separate layer of touch electrodes between display pixels, the pixels do double duty — acting as touch-sensing electrodes while displaying the image at the same time. With one less layer between you and what you see on iPhone 5, you experience more clarity than ever before. All on a display that’s 30 per cent thinner than before.
Never before has this degree of fit and finish been applied to a phone. Take the glass inlays on the back of iPhone 5, for instance. During manufacturing, each iPhone 5 aluminium housing is photographed by two high-powered 29MP cameras. A machine then examines the images and compares them against 725 unique inlays to find the most precise match for every single iPhone.
Look at iPhone 5 and you can’t help but notice the exquisite chamfer surrounding the display. A crystalline diamond cuts this bevelled edge. It’s what gives iPhone 5 its distinctive lines. Fitting for a phone so brilliant.
Aluminium and Glass Body
The back of iPhone 5 is made of anodised 6000 series aluminium — the same material used in Apple notebooks — with inlays along the top and bottom made of ceramic glass (on the white and silver model) or pigmented glass (on the black and slate model)
At the same time Apple designers were trying to define an ideal earbud shape, Apple sound engineers — acousticians — were focused on improving sound quality. First, they established a target sound for the Apple EarPods. That target: a person sitting in a room listening to high-quality speakers.
The biggest determinant of what you hear from any speaker is the movement of its diaphragm. The inward and outward motion is what creates sound. But earbud speaker diaphragms are typically made from a single material, which can limit sound output.
So Apple acousticians re-engineered an earbud speaker diaphragm with both rigid and flexible materials to minimise sound loss and maximise sound output. Adding to the superior audio quality are strategically placed acoustic vents. The most notable of these vents is the one located in the stem of each EarPod. It allows air inside the stem, which acts as an acoustic chamber, to flow out. So you hear deeper, richer bass tones. The overall audio quality of Apple EarPods is so impressive, they rival high-end headphones that cost hundreds of pounds more
How a product looks and performs matters, but so does its impact on the environment. That’s why nearly every Apple product is made from highly recyclable materials like aluminium, and why we refuse to use harmful toxins in our components.
Every iPhone, starting with iPhone 3GS, is free of brominated flame retardants (BFRs) and polyvinyl chloride (PVC). That includes our newest iPhone — iPhone 5. In fact, Apple has one of the strictest BFR-free and PVC-free standards in the industry. And we expect the same from our suppliers. We go so far as to disassemble our products into individual components and materials in our Cupertino lab. Then we test them using many methods, including X-ray fluorescence spectroscopy and ion chromatography. We do this to ensure that every product we release meets our environmental standards.
To learn more about Apple’s dedication to reducing the environmental impact of our products and processes, visit the Apple and the Environment website.
Sorry, I may not have written this post in a proper way..
Source: Apple official Site
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